Diploma in Entrepreneurship

1. Programme Overview

The Diploma in Entrepreneurship prepares students with the knowledge, practical skills, and entrepreneurial mindset needed to start, manage, and grow successful businesses in today's competitive and innovation-driven economy. As entrepreneurship continues to drive economic growth and create new opportunities, organisations and aspiring business owners require individuals who can identify market opportunities, develop innovative solutions, and lead sustainable business ventures.

This programme provides students with a strong foundation in:

• Entrepreneurship Principles
• Business Planning
• Innovation & Creativity
• Marketing & Branding
• Digital Entrepreneurship
• Financial Management
• Business Strategy
• Leadership & Team Management
• Sales & Negotiation
• Business Analytics

Through hands-on business projects, entrepreneurial activities, industry engagement, and practical learning experiences, students will develop the skills to transform business ideas into viable ventures while learning how to manage business operations effectively.

Students will learn industry-relevant tools and entrepreneurial practices while developing leadership, communication, critical thinking, creativity, and problem-solving skills that are highly valued by employers and business owners. Upon graduation, students will be ready to launch their own businesses, join start-ups, support family businesses, or pursue careers in business development, sales, marketing, and management, or continue their studies at a higher level.

2. Programme Highlights

• Develop entrepreneurial thinking and innovation skills to identify and capitalise on business opportunities.
• Learn Business Planning techniques to create sustainable and competitive business models.
• Gain Marketing and Branding knowledge to position products and services effectively in competitive markets.
• Build Financial Management and Business Strategy skills to support sound business decision-making and long-term growth.
• Explore Digital Entrepreneurship by leveraging e-commerce, social media, and digital technologies to expand business opportunities.
• Apply entrepreneurial knowledge through business simulations, case studies, start-up projects, and industry collaborations that prepare students to become future business leaders.

3. Why Study Entrepreneurship?

• Entrepreneurship drives innovation, economic growth, and job creation across industries.
• Entrepreneurs are increasingly shaping the future through digital businesses, start-ups, and social enterprises.
• Entrepreneurial skills are highly valuable whether starting your own business or working within established organisations.
• Businesses seek individuals who possess creativity, leadership, adaptability, and strategic thinking skills.
• Graduates can continue their studies in Entrepreneurship, Business Administration, Marketing, Management, or related disciplines.

4. Industry Relevance

Entrepreneurship plays an essential role in today's rapidly evolving business environment, where innovation and adaptability are key drivers of success. This programme is designed to equip students with practical entrepreneurial capabilities that meet the needs of start-ups, SMEs, family businesses, and multinational organisations.

The programme incorporates current industry trends including:

• E-Commerce Business
• Business Innovation
• Start-up Development
• Customer Experience
• Sustainable Business Practices
• Entrepreneurial Leadership

Industry engagement through internships, business incubation projects, entrepreneurship competitions, guest lectures, networking opportunities, and industrial collaborations further enhances graduate employability and business readiness.

5. Career Opportunities

Graduates may pursue careers as:

• Entrepreneur / Business Owner
• Business Development Executive
• Start-up Executive
• Sales & Marketing Executive
• Business Consultant Assistant
• Digital Business Executive
• Operations Executive
• Project Executive
• Retail Business Manager
• Franchise Executive
• SME Business Executive
• Innovation Executive

Intake

January, April & August

Duration

2 Years (6 Semesters)

Assessments

Continuous assessment & final examination

Entry Requirements

SPM / O Level: Pass with a minimum of 3 credits

UEC: Pass with a minimum of 3 Grade Bs

Certificate: (Level 3 Malaysian Qualifications Framework, MQF) in a related field with a minimum CGPA of 2.00

Other relevant and equivalent qualifications recognised by the Malaysian Government.