1. Programme Overview
The Diploma in Event Management equips students with the practical knowledge, creative thinking, and organisational skills required to plan, coordinate, and manage successful events across a wide range of industries. Combining hospitality, tourism, marketing, business, and event operations, the programme prepares students to deliver memorable experiences while managing logistics, budgets, client expectations, and operational excellence.
Students will gain hands-on experience through live events, industry projects, practical learning, and industrial training, developing the confidence and professional competencies required to excel in the dynamic events and hospitality industry.
This programme provides students with a strong foundation in:
- Event Planning & Operations
- Hospitality & Tourism
- Event Marketing
- Event Technology
- Publicity & Promotions
- Convention & Exhibition Management
- Sales & Sponsorship
- Business Communication
- Event Logistics
- Project Management
Upon successful completion of the programme, students may pursue careers in the events and hospitality industry or progress to related bachelor's degree programmes.
2. Programme Highlights
- Approved and accredited by the Malaysian Qualifications Agency (MQA).
- Develop comprehensive knowledge in event planning, event operations, hospitality, tourism, marketing, budgeting, and logistics.
- Gain practical experience through live events, industry projects, practical learning, and industrial training.
- Build essential communication, leadership, teamwork, creativity, and problem-solving skills required by the events industry.
- Learn from experienced lecturers and industry professionals with extensive hospitality and event management expertise.
- Strengthen event management competencies through hands-on campus projects and real-world event experiences.
- Prepare for rewarding careers in corporate events, exhibitions, conventions, festivals, tourism, and hospitality.
- Progress to hospitality and event-related bachelor's degree programmes at Sunway University (subject to entry requirements).
3. Why Study Event Management?
- The events industry continues to grow rapidly, creating exciting career opportunities in corporate events, exhibitions, conventions, tourism, sports, entertainment, and hospitality.
- Develop practical skills in event planning, project coordination, budgeting, logistics, client management, and event marketing.
- Gain valuable industry exposure through practical learning, live events, and industrial training.
- Build leadership, communication, teamwork, creativity, and organisational skills highly valued by employers.
- Progress to undergraduate programmes in hospitality, culinary management, and events management.
4. Industry Relevance
The event management industry requires professionals who can combine creativity with strong organisational and operational skills to deliver successful events. This programme equips students with practical knowledge and industry-relevant competencies that align with current trends in the hospitality, tourism, and events sectors.
The programme incorporates current industry practices including:
- Event Planning & Operations
- Convention & Exhibition Management
- Event Marketing
- Event Technology
- Publicity & Promotions
- Sponsorship & Sales Management
- Hospitality & Tourism
- Event Logistics
Students gain practical experience through campus events, industry collaborations, event simulations, and industrial training, ensuring they are well-prepared for careers in the events industry.
5. Progression Opportunities
Upon successful completion of the programme, students may progress to related bachelor's degree programmes at Sunway University (subject to entry requirements), including:
- BSc (Hons) in International Hospitality Management
- BSc (Hons) in Culinary Management
- BSc (Hons) in Conventions & Events Management
Students may also pursue further studies at other recognised higher education institutions.
6. Career Opportunities
Graduates may pursue careers as:
- Event Executive
- Event Planner
- Event Designer
- Project Manager
- Convention & Exhibition Executive
- Festival Coordinator
- Business Event Specialist
- Event Technology Specialist
- Sales & Marketing Executive
- Sponsorship Manager
- Logistics & Event Venue Executive
Intake
January, April & August
Duration
2 Years
Assessments
Continuous Assessment & Final Examination
Entry Requirements
SPM / O Level: Pass with a minimum of 3 credits.
UEC: Pass with a minimum of 3 Grade Bs or equivalent.
Certificate: Pass a Certificate (Level 3, MQF) in a related field.
Other equivalent qualifications recognised by the Malaysian Government.
Programme Structure
Year 1
- Principles of Accounting
- Introduction to Hospitality and Tourism Industry
- Business English I
- Principles of Marketing
- Communication Skills for Hospitality and Tourism
- Introduction to Events Management
- Business English II
- Introduction to Environmental, Social and Governance (ESG)
- International Cultural Studies
- Human Resource Management in Hospitality
- Introduction to Entrepreneurship
- Business Environment
- Technology for Events
Year 2
- Events Operations I
- Publicity for Events
- Incentive Tours Management
- Events Graphic Design
- Conventions and Exhibition
- Events Operations II
- Sales Management for Events
- Events Support Services
- Industrial Training
Additional MOHE Compulsory General Studies Subjects
Local Students
- Philosophy and Current Issues
- Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Study Skills (for students who obtained a Credit in SPM Bahasa Melayu)
- Integrity & Anti-Corruption
- Community Service Learning
International Students
- Bahasa Melayu Komunikasi 1
- Study Skills
- Integrity & Anti-Corruption
- Community Service Learning
