SCHOOL OF BUSINESS (SBS)
DIPLOMA IN MARKETING JPT/BPP(K)(A6991)09/21
Marketing is one of the most exciting, creative and important aspects of any business practice. Communicating the value of a product or service to customers effectively, for the purpose of selling that product or service. This is basically what we teach our potential employable graduates. We intend to turn them into a sought after and indispensable employee in the market.
The programme develops students with practical marketing knowledge and skills for the business environment today. It is a pathway with options towards a broad selection of business and marketing studies or employment. Students will develop latest skills, get industry relevant qualifications and join the professional marketing community. The programme of study includes understanding the market, formulating marketing plans and strategies, customer relations, pricing apart from being exposed to important marketing applications that are industry relevant.
MOHE Compulsory General Studies Courses/Matapelajaran Umum (MPU) & Bahasa Kebangsaan Requirements
Malaysian and International Students are required to pass the MOHE Compulsory General Studies courses. Additionally, Local Students who do not have SPM qualification or did not obtain a credit in Bahasa Melayu in SPM, are required to pass Bahasa Kebangsaan A.