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Diploma in Marketing

SCHOOL OF BUSINESS (SBS)

DIPLOMA IN MARKETING     JPT/BPP (K) (A6991) 09/21

Marketing is one of the most exciting, creative and important aspects of any business practice.  Communicating the value of a product or service to customers effectively, for the purpose of selling that product or service.  This is basically what we teach our potential employable graduates.  We intend to turn them into a sought after and indispensable employee in the market.

The programme develops students with practical marketing knowledge and skills for the business environment today.  It is a pathway with options towards a broad selection of business and marketing studies or employment.  Students will develop latest skills, get industry relevant qualifications and join the professional marketing community.  The programme of study includes understanding the market, formulating marketing plans and strategies, customer relations, pricing apart from being exposed to important marketing applications that are industry relevant.
 

Pathway

Academic Calendar Intakes
January, March and August

Programme Duration
2 Years (6 Semesters)

Entry Requirements
Minimum 3 Credits in SPM or other equivalent qualification recognised by the Malaysian Government

 
 


 

Ministry of Higher Education (MOHE) Compulsory General Studies Subjects/Matapelajaran Umum (MPU) & Bahasa Kebangsaan Requirement

Malaysian and International Students are required to pass MOHE Compulsory General Studies subjects.  Additionally, Local Students who do not have SPM qualification or did not obtain a Credit in Bahasa Melayu at SPM, are required to pass Bahasa Kebangsaan A.

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