(R3/0415/4/0030)(09/26)(A6991)
Programme Highlights
- Approved and Accredited by Malaysian Qualifications Agency (MQA)
- Emphasises multi-faceted components of marketing
- Focuses on understanding consumer behaviour in design, distribution, communication and pricing strategy
- Instills the mind to incorporate branding, services and relationship for organisation and customers
- Holistically integrates various learning aspects and encourages innovation to maximise employment success
- Integrates attributes and soft skills such as learning and innovation skills, IT skills and life and career skills
- Direct entry into Year 2 of related courses in Sunway University
- Qualified and experienced academic team
- Quality learning experience
- Prepares students for a rapidly changing business world
Pathways
Intakes
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January, April & August 2024 |
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Duration
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Assessments
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Continuous assessment & final examination |
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Entry Requirements
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Pass SPM/ O-Level with minimum 3 credits |
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Other equivalent qualifications approved by the Malaysian Government |
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Additional MOHE Compulsory General Studies Subjects
Local Student: Philosophy and Current Issues • Bahasa Kebangsaan A (applicable to student who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Study Skills (for students who have a Credit in SPM Bahasa Melayu) • Globalisation • Community Service Learning
International Student: Bahasa Melayu Komunikasi 1 • Study Skills • Globalisation • Community Service Learning
