Sunway University College named the Best Brand in Education (Private) by APBF

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Sunway University College was presented the celebrated Brand Laureate Award for the Best Brand in Education – Tertiary (Private Institution) 2007-2008 by the Asia Pacific Brands Foundation (APBF) on 30 June 2008.

Elizabeth Lee, Executive Director of Sunway University College and Sunway Group of Colleges, received this exalted award in the category of Corporate Branding from our former Prime Minister, YABhg. Tun Dr Mahathir bin Mohammad at a Gala Dinner held at Sunway Lagoon Resort Hotel.

Elizabeth Lee receiving the award from our former Prime Minister, YABhg. Tun Dr Mahathir bin Mohammad

APBF is a not-for-profit organisation dedicated to the promotion and improvement of branding standards in Malaysia and the Asia Pacific. Administered by a Board of Governors, it was set up in August 2004, by a group of dedicated professionals who has a strong interest and desire on nation branding. This was further inspired by the call of our Prime Minister, YAB Dato’ Seri Abdullah Haji Ahmad Badawi that “branding Malaysia is the next big task”. The APBF’s mission is to educate and disseminate the importance of branding to Malaysia businesses and the public, with the aim that branding cultures aided by the best practices will then position Malaysia amongst the world’s great nations.

Brand Laureate Award

“Malaysia is the world’s twentieth top trading nation and a leading exporter in many sectors. Thus there is immense merit in showcasing Malaysian products. Branding is an important aspect of improving the competitiveness of products and services. It is a commitment to quality and excellence designed to earn customers’ trust and eventually, their loyalty. That is why branding is invaluable to any organization, product and services. We must continue to add value to our products and services through research and development, and further equip our human capital if we want to succeed regionally and internationally. Your pursuit to be the best brands is a testament of your commitment to excel”, said YAB Dato’ Seri Abdullah Badawi in his written message to the Brandlaureate Award winners.

“It is a great honour for Sunway University College to be recognized and acknowledged by APBF as one of the best brands in private education in Malaysia and the Asia Pacific region. I am proud to have been called upon to receive the award on behalf of our Foundation Chancellor, Tan Sri Dato’ Seri Dr Jeffrey Cheah”, said Elizabeth.

“We will continue to deliver our brand promise, to stay relevant and to value add in all that we do for our community,” added Elizabeth, ‘with the anticipation to make Malaysian brands stand tall and to be able to compete globally for the international market”.