Victoria University Business
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Research & Publications

The Australian University Programme and Victoria University recognise the importance of research in developing the intellectual capacity of academics as a foundation for enhancing the quality of teaching. Consequently, both the Australian University Programme at Sunway College Kuala Lumpur and Victoria University encourage and support research activities among its academic staff.

Major research activities at the Australian University Programme are listed in chronological order below. Details of the research activities at Victoria University can be found at

Research Publications

Dashini Thavanayagam

“Impact of Adverse Selection & Risk Propensity on Manager’s Project Evaluation Decisions” by Vincent Chong & Dashini T – in Advances in Management Accounting, Vol21, Emerald Group Publishing Ltd (pp49-76)

Dr Benedict Valentine Arulanandam

Haslinda, A. & Arulanandam, B.V. (2009). Fundamental & Ethics Theories in Corporate Governance, EuroJournal , Issue 4: pp. 88-96 (ISSN: 1450-2889)

Arulanandam, B.V.(2015) Presented paper at International Conference on Triple Bottom Line (TBL), Risk, Ethics, Governance and Sustainability in August 2015, Bangalore, India. “Corporate Social Responsibility (CSR) and Value Creation”

Arulanandam, B.V. (2016) Presented paper at Victoria University’s Conference Governance & Law; Across Borders, Melbourne in April 2016.Quantum Governance – A Paradigm Change in Governance of Corporations”

Arulanandam, B.V (2016).World Bank Office Research Paper, Kuala Lumpur, Malaysia (2016) – The Perception of Current Corporate Governance in Malaysia Among Practitioners in Public Listed Companies – A Paradigm Transference with New Sciences.

Arulanandam, B.V & Selvan, Christo. (2016). Efficiency Determinants of Malaysian Conventional and Islamic Banks (e-ISBN – 978-967-0962-58-0 – Conference Proceeding, International Conference on Social and Economic Development, Universiti Malaysia Terengganu, Malaysia)

Arulanandam, B.V & Selvan, Christo (2017). Impact of Inflows of Foreign Direct Investment and Endogenous Variables on Economic Growth – A Comparative Study of United States and India. Intercontinental Journal of Finance Research Review, ISSN : 2321-0354. Online ISSN: 2347-1654. Impact Factor 4.236. Volume 5, Issue 1, January 2017

Jebasingh, R. & Arulanandam, B.V (2017). A Study of Human Resource Management – HRM Practices in IT Industry. Intercontinental Journal of Human Resource Research Review. ISSN: 2320-9704. Online ISSN: 2347-1662. Impact Factor: 4.169. Volume 5, Issue 1, January 2017

Arulanandam, B.V. Koh. W.S & Muita, M.A. (2017). Relevance of Black-Scholes Model on Malaysian KLCI Options: An Empirical Study. Intercontinental Journal of Finance Research Review. ISSN: 2321-0354. OnLine ISSN: 2347-1654. Impact Factor 4.236. Volume 5, Issue 2, February 2017.

Presented paper at International Conference on Triple Bottom Line (TBL), Risk, Ethics, Governance and Sustainability in August 2015, Bangalore, India. “Corporate Social Responsibility (CSR) and Value Creation”

Read more: Research

On-going Research:

Relationship between audit fee and non-audit fee in Malaysian Banks - A 10-year Study.

Student Employ Ability – Assessment of Effectiveness of Professional Development (PD) Units (in-progress).

Effectiveness of Blended Learning Among Sunway College Students.

From Sustainability Reporting into Integrated Reporting in Malaysia, what so unique? – An Empirical Evidence.

Perception of Retirement Planning Among College Students.

Whistleblowing as a Revenge Tool – The Australian HSU Case Study.


Bharathiar University, India – External Examiner for PhD Thesis

Open University Malaysia – External Examiner for PhD Thesis.

Member of the Advisory Board of St.Joseph College of Commerce, Bangalore, India Management Research Review - Peer Reviewed Journal, India (ISSN: 2249-4359), 2016. St. Joseph’s College of Commerce, Bangalore, India.

Panel Member of Conference Paper Reviewer - 8th International Conference on Humanities and Social Sciences (ICHiSS 2016), 28th & 29th May 2016. Malaysian Defence University.

External Reviewer (peer reviewer) – Global Journal Al-Thaqafah, University Pertahanan Nasional Malaysia (Malaysian Defence University)

External Reviewer (peer reviewer) – Zulfaqar International Journal of Politics, Defence and Security, University Pertahanan Nasional Malaysia (Malaysian Defence University).

Editorial Board Member – Journal Akademika Nusa Internasional, Indonesia (ID: ANI-MS/2016/112).

Editorial Board Member – Journal of International Review of Management and Business Research. (ISI Factor 1.32 (2015)) . ISSN (E) 2306 – 9007, ISSN (P) 2307 - 5953


July, 2011 – June, 2014 Co- Principal Investigator:

Conceptualizing New Sciences Theory into Corporate Governance Fundamental Research Grant Scheme (FRGS) by Ministry of Education, Malaysia, RM30,000

Haslinda Mohd Yunus
The Influence of B2B and B2C Decision Making in the Adoption of Biotechnology

Dr Jason Cheok Boon Chuan

  1. CHEOK, J., ALETI, T. & HEDE, A.-M. 2016. Stereotyping – Predispositions, activations and applications in cross-cultural service interactions. Journal of Vacation Marketing, 22, 98-110.
  1. CHEOK, J., HEDE, A.-M. & WATNE, T. A. 2015. Explaining cross-cultural service interactions in tourism with Shenkar's cultural friction. Current Issues in Tourism, 18, 539-560.
  1. Bergami, Roberto and Schuller, Annamarie and Cheok, Jason (2010) Academic Professional Development: Perceptions from Malaysia. In: Pan-Pacific conference xxvii : managing and competing in the new world economic order, May 31 - June 2, 2010, Bali, Indonesia. Pan-Pacific Business Association, Bali.
  1. Bergami, Roberto and Schuller, Annamarie and Cheok, Jason (2009) Building bridges through industry placements: Perception from Malaysian academics. Journal of the Worldwide Forum on Education and Culture, 1 (1). pp. 50-61. ISSN 1949-2774
  1. Bergami, Roberto and Schuller, Annamarie and Cheok, Jason (2011) Perceptions on Industry Placements: An Exploratory Study of Academics in Malaysia. The International Journal of Knowledge, Culture and Change Management, 10 (11). pp. 73-92. ISSN 1447-9524
  1. Cheng, Fan Fah and Cheok, Jason (2008) Importance of branding property developers in Malaysia. Sunway Academic Journal, 5. pp. 65-81.
  2. Bergami, Roberto and Schuller, Annamarie and Cheok, Jason (2011) Building Bridges through Industry Placements: Perceptions from Malaysian Academics. In: Global Encounters: Pedagogical Paradigms and Educational Practices. Swaffield, Bruce C and Guske, Iris, eds. Cambridge Scholars Publishing, Newcastle upon Tyne, United Kingdom, pp. 258-274.

Kalanithi Muthu
Research Paper – Factors Influencing Job Hopping Intention Among Generation Y in ICT Industry in Malaysia

Moy Tow Yoon
My Quest Graduate Tracer Study Report 2012 – Completed and submitted (December 2012)

Soon Pei Shan
a. Factors affecting blogging adoption among young adults in MalaysiA
b. Consumer awareness and intention to use Augmented Reality for online shopping
c. “Educators’ Perceptions towards Web 2.0 Adoption” – Sunway University. Conference proceedings