Anas Zubedy is the principle consultant and founder of zubedy (M) Sdn Bhd. An Honors graduate from University Malaya, he started out in Nestlé, where he was in Sales, Promotions and Brand Management.
He was later attached to Nestlé’s New Product Business unit dealing with Nescafé, Coffee Mate, Maggie and Breakfast Cereals. He has hands-on experience creating and launching new markets and products, and initiating and organizing training workshops and conferences. During his tenure in Nestlé, he gained extensive and in-depth exposure in market research, advertising, branding and promotion—from the conceptual stage to strategy and implementation.
Anas founded zubedy (M) Sdn Bhd in May 1994, first as a Marketing and Advertising Hot-shop providing consultation and writing Marketing and Advertising strategies. In late 1995, he branched out into training with a vision to add value to individuals and organizations through sharing and education. He has conceptualized, trained and consulted programs that integrate and unite people, namely in banks and multinationals. He has trained thousands of participants from top-level management right down to clerks and dispatchers from many different industries.
At present, Anas manages a team of consultants and consults in the areas of change and Marketing, helping organizations set directions, marketing strategies and change for the better. He is also a Marketing Consultant in the areas of Marketing Communication, Sales and General Management activities for various organizations. He provides advice in the area of Change upon request.
Anas sits on the Industry Advisory Board of Sunway University’s School of Business. He is an honorary member of Yayasan 1Malaysia, a foundation which works towards nurturing national unity based on the tenets of our federal constitution; as well as Secretary-General of the International Movement for a Just World (JUST), a non-governmental organization with the vision of a just and compassionate civilization guided by universal, spiritual and moral values.
He is also an author, publishing books on the central theme of Unity under zubedy’s publishing and creativity arm, zubedy ideahouse. His five books are “Have a meaningful Malaysia”, “The Quran and I”, “Can we use Allah in the Bible? Quranic perspective”, “#BodohPolitik”, and “The Middle Path: An Alternative To The Partisan Madness”. Several titles are also available in Bahasa Malaysia.